Impact Distance Travelled is
limited only by your imagination. With countless applications;
from social and cultural analysis to professional
sporting bodies, business growth and if course, education.
Wansbeck District Council have been using Impact providing
our developers with feedback but also as an evaluation
tool.
 
Impact: Wansbeck Case Study
Impact is being used as the evaluation tool for a
major community initiative in Wansbeck, Northumberland.
The project, funded by the government’s Local
Enterprise Growth Initiative, is encouraging a more
enterprising culture in the area by helping people
to develop their self-belief. It is being managed
by The Pacific Institute, a world authority onturning
potential into performance.
To do this, 850 participants are going through an
adapted version of one of The Pacific Institute’s
programmes called ‘Go Wansbeck STEPS Forward’.
Each STEPS Forward participant completes a self-assessment
using the Impact self-belief model. Four to six weeks
after the programme, they then repeat the Impact self-assessment.
From their point of view, they can celebrate their
growing self-confidence. Meanwhile, the project is
demonstrating the distance travelled by participants
overall and is able to evaluate its achievement in
terms of its success criteria.
Evaluation of “soft” outcomes –
to do with people’s attitudes and beliefs –
is notoriously difficult. But it is increasingly being
required for projects funded by government and other
agencies. By adapting the Impact model to suit its
own success criteria, the Wansbeck project is able
to analyse aggregated data and produce reports that
prove the overall distance travelled by its target
group.
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